Everything You Need to Know About the SERP

Hi there,

With 5+ billion searches performed on Google every day, there's a good chance that your site will show up on the SERP (Search Engine Results Page).

It's here, on page one of the SERP, that the real competition starts.

Most users don't scroll past the first page, and the majority of clicks go to the top organic results, creating an intense battle for rankings. So, your site must be highly targeted and cater to the right user intent if you want to snag those coveted spots (or even have your URL appear inside of a SERP feature).

Read on to learn more about SERPs and the SEO field at large, and don't miss the details on our upcoming webinar, where we'll cover 2021's most important SEO updates.

Search Engine Results Pages and Features Explained

4.8 million Google searches happen every minute, each generating unique SERPs (search engine results pages) and sets of SERP features. How and where you appear on the SERP affects your site traffic, so make sure you understand the complex anatomy of results pages—and how to expand your visibility on them.

The 54 Best SEO Tools

To get your SEO strategy off the ground and running effectively, you need the right equipment. In the SEO world, this comes in the form of software. From free keyword research and analytics tools to robust software suites and Google essentials, our list of the 54 best SEO tools has everything you need to build the ideal SEO tech stack for your business.

10 SEO Copywriting Tips to Improve Your Content

The SEO copywriting process should start before you type a single word. Learn how to use tactics like keyword research and competitor analysis to create content with purpose, as well as how to organize and optimize your content for traffic and conversions.

More Learning with Semrush

[Webinar] 2021's Biggest SEO Developments (And What They Mean For 2022)

From Core Web Vitals to multimodal search and volatile SERPs, change was in the air for SEO in 2021. On January 19th, experts Aleyda Solis (Orainti), Dan Shure (Evolving SEO), and Semrush's Mordy Oberstein will reflect on the biggest developments in SEO last year—and how these changes may impact you in 2022.

[Semrush Academy] The SEO Learning Path

Pages that rank in the top five organic SERP positions earn the majority of all clicks. This demonstrates the competitive nature of SEO—and the best practitioners prioritize their learning. Join expert Greg Gifford for a series of free courses designed to enhance your SEO knowledge and earn a certification in just a few hours.

Start Learning