Your Weekly Semrush Blog Highlights Are Here

	Hi there,     Here are your handpicked blog posts for this week, packed with marketing insights, industry highlights and expert advice from Semrush.   Link Building Metrics: How to Measure the Success of Your Campaign   You've spent time building your link-building campaign. We'll show you why (and how!) to measure its success.   Learn more     Top Trending Topics: What People Talked About in 2021   Looking to know what were the most trending topics this year? We compiled lists of the top 100 trending and popular themes in the US and across multiple industries. Data was taken from our database of 500,000+ topics with a search volume of >1,000.   Learn more     What Is Gated Content: Lead Gen Hero or Marketing Villain   Gated content is a popular marketing tool for lead generation, especially in the B2B sector. But deciding whether to use it is not straightforward. There is often confusion around what gated content is exactly and which content should be gated. There are also some tricky pros and cons for you to contend with. In this (un)gated content playbook, we'll explore these conundrums and help you decide if it should become part of your tactical toolkit.   Learn more     How to Attract Quality Leads for Agencies: Insights From Real Agency Pros   Finding ready, eager leads can be a real struggle for agencies. We sat down (virtually) with some agency professionals to hear how they source quality leads for their businesses. Read our blog to learn how you can secure your own qualified prospects!   Learn more     6 Steps an SEO Agency Took to Create an Ecommerce Page for a Bakery   In this article, an SEO agency shares their tips for an effective ecommerce page on the Edelweiss Bakery website. What should you pay attention to when setting up a shop section — read more in this episode of the SEO Reality Show series.   Learn more

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