Posts

Just published! The State of Content Marketing (2022 Report)

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              Hi there,     We just released our global annual report on content marketing. Featuring the latest data on what's working in content and SEO. It includes: An analysis of 500,000 articles to spot success patterns like content length, headline types and page structure. The top areas of content marketing that businesses are investing in this year. Insights from 1,500 seasoned B2C and B2B marketers. Get the full report here: The State of Content Marketing: 2022 Global Report Hungry for more? For an expert discussion about the report and recent content marketing trends, register for our upcoming webinar. Featuring industry experts Andy Crestodina, Lenox Powell, Kathry...

Do you believe in (keyword) magic?

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              Hi there,     You get it. Keyword research and optimization is vital to a solid marketing strategy. But with so many keyword tools, where should you start? Fortunately, you don't need to be Houdini to solve this enigma. Here are three tricks—let's call them " Keyword Magic Tool tricks " — that can help defy gravity in the SERPS. Peek inside Google's brain Tired of trying to read Google's mind when it comes to keywords? Take a peek at the SERP Features column in the Keyword Magic Tool. Does the keyword have an Image Pack ? Creating highly visual content can help your page rank better. See any Reviews ? Consider adding review schema markup to your site. There are a dozen more S...

Not Ranking High? 9 SEO Basics You May Be Missing

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              Hi there,     Are you cranking out content but falling short of Google's top 10 search results? You may be missing some SEO basics that impact your rankings over time. From meta descriptions to page speed and backlinks, apply this list of SEO best practices now to effectively target a top position on the SERP: 9 SEO Best Practices Happy optimizing,         Semrush Team             ...

Your business doesn’t grow by itself, right? Read these tips for growth in 2022

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Discover new markets, find new clients, and more: get the latest marketing trends in February 2022.               Hi there,     How's your 2022 going so far? Is this year making you wish you had a crystal ball to better predict digital trends? We get it. Online behavior has been more complex than ever before. Some trends returned to pre-pandemic levels, while others have taken a different direction, making it more difficult to predict what's coming next. Some of the assumptions about your target markets (and even trends from the last two years) may no longer hold true. In this round-up, we'll share some ...